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Football identity platform

The Football
Intelligence
Platform

Building the trusted identity layer for football.

AyO brings athletes, families, scouts, clubs and academies into one trusted ecosystem, where every football journey is recorded, understood and supported by explainable football intelligence.

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  • AI-powered football intelligence
  • Free to join
  • Built with early football professionals

Athletes · Families · Scouts · Clubs · Academies

Join AyO

Create your AyO account

Athletes, families, supporters and football professionals can join AyO today. Creating an account takes a minute and you choose your role as you set up.

One profile
A football identity that travels with the athlete.
Understood, not scored
Every insight explains the evidence behind it.
Yours to control
You decide what is public, and safeguarding protects young athletes by default.
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Inside the platform

Live product surfaces from AyO

The AyO feed showing athlete match highlights, opportunities and people to follow
Football feed — athlete moments, opportunities and community, ranked with explainable intelligence.
The AyO Talent Intelligence workspace for football professionals
Talent Intelligence workspace — for verified scouts, clubs and academies.
The AyO mobile experience showing an athlete's football journey
Football journey — the same identity, on the phone in the athlete's pocket.

About AyO

Football talent is everywhere; visibility is not. AyO gives every athlete a trusted football identity, gives families clarity and protection, and gives professionals evidence they can act on.